About Us
About Maitri Patel
Founder & Visionary, Greatergood
Maitri Patel is the creative force behind Greatergood, a purpose-driven lifestyle brand redefining sustainable fashion with elegance, simplicity, and soul. A BCom graduate with a degree in fashion design, Maitri combines her business acumen with her artistic sensibility to create a brand that inspires mindful living.
Her journey began with a powerful realization: sustainability doesn’t have to be boring or restrictive. Disheartened by the rise of fast fashion and the shallow claims of “sustainable” brands relying on conventional cotton, Maitri envisioned a better way—fashion that educates, empowers, and evolves. Guided by a passion for the planet and a commitment to authenticity, she took sustainability one step further by embracing plant-based fabrics, ethical production practices, and zero-waste design principles.
For Maitri, sustainability isn’t just a trend; it’s a responsibility. Her mission with Greatergood is to create versatile, everyday clothing that not only reduces environmental impact but also celebrates individualiEach piece is crafted to be styled effortlessly, allowing wearers to express their personality while contributing to a cleaner, greener planet
At the heart of. her vision is a deep respect for craftsmanship and community. By championing local talent and resources, Greatergood proudly showcases India’s heritage on a global stage, proving that fashion made with care and integrity can resonate worldwide.
Maitri Patel is the visionary striving to educate consumers about the true meaning of sustainability. With Greatergood, she invites people everywhere to embrace ethical, stylish, and conscious living—one thoughtful choice at a time.
Wear Your Values
Clothes are more than fabric; they’re how we express who we are. Greatergood gives you the power to align your style with your soul, proving that fashion can be an act of love-for yourself, for others, and for the planet.
About Maitri Patel
Greatergood, a better path to follow, a better path to gift yourself or your loved one, starting today
Who We are
We established Greatergood to give you quality and comfort in a way that makes you feel closer to nature. Our packaging, is built in a way that encourages you to take a step towards The Greater Good too.
Our Brand together with your purchase decision, can Make a Great Difference, a Difference for The Greatergood for our planet.
A step towards reducing unethical practices, landfill waste, climate change and more. Our apparel and accessories help you help our Earth.
We Make in India to support our artisans and craftsmenship. We supply at a global level to spread awareness on the much needed change.
