About Us

About Maitri Patel

Founder & Visionary, Greatergood

Maitri Patel is the creative force behind Greatergood, a purpose-driven lifestyle brand redefining sustainable fashion with elegance, simplicity, and soul. A BCom graduate with a degree in fashion design, Maitri combines her business acumen with her artistic sensibility to create a brand that inspires mindful living.

Her journey began with a powerful realization: sustainability doesn’t have to be boring or restrictive. Disheartened by the rise of fast fashion and the shallow claims of “sustainable” brands relying on conventional cotton, Maitri envisioned a better way—fashion that educates, empowers, and evolves. Guided by a passion for the planet and a commitment to authenticity, she took sustainability one step further by embracing plant-based fabrics, ethical production practices, and zero-waste design principles.

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Wear Your Values

Clothes are more than fabric; they’re how we express who we are. Greatergood gives you the power to align your style with your soul, proving that fashion can be an act of love-for yourself, for others, and for the planet.

About Maitri Patel

Greatergood, a better path to follow, a better path to gift yourself or your loved one, starting today

Who We are

We established Greatergood to give you quality and comfort in a way that makes you feel closer to nature. Our packaging, is built in a way that encourages you to take a step towards The Greater Good too.

Our Brand together with your purchase decision, can Make a Great Difference, a Difference for The Greatergood for our planet.

A step towards reducing unethical practices, landfill waste, climate change and more. Our apparel and accessories help you help our Earth.

We Make in India to support our artisans and craftsmenship. We supply at a global level to spread awareness on the much needed change.

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Product Description & After-Sale Information

Get to know your garment beyond the label. Our product QR code gives you detailed care instructions, longevity tips, and style pairing suggestions.
Keywords: garment care tips, fashion product info, eco clothing description

Fabric Composition

Get to know your garment beyond the label. Our product QR code gives you detailed care instructions, longevity tips, and style pairing suggestions.
Keywords: garment care tips, fashion product info, eco clothing description

Dyes Used

We use low-impact, azo-free dyes to reduce water pollution and health hazards. No leakage. No harmful residues.
Keywords: non-toxic dyes, azo-free clothing, eco-friendly textile dyes

Social Impact

We work with ethical partners who provide safe working conditions and uphold worker rights. Every purchase supports a fairer supply chain.
Keywords: ethical fashion brands, worker welfare fashion, fair wages clothing

Animal Welfare

For animal-derived products (if any), we ensure no animal cruelty. All sourcing is verified cruelty-free.
Keywords: cruelty-free wool, ethical animal sourcing, vegan fashion options

Circularity Measures

Our clothing is made with recyclability in mind — including mono-material designs and take-back programs.
Keywords: circular fashion brand, closed-loop clothing, recyclable garments

Health & Safety Impact

We avoid hazardous substances like heavy metals, formaldehyde, and phthalates in all garments.
Keywords: non-toxic fashion, safe for skin clothing, chemical-free clothing

 

Fair Wages & Good Working Conditions

Every garment is made in factories that ensure fair pay, ethical hours, and a safe environment for all workers.
Keywords: fair trade clothing, ethical fashion production, safe garment factories

No Child Labour Policy

Strictly enforced zero child labour policy. Audited and verified regularly.
Keywords: child labour free brands, responsible fashion ethics

 

Waste Management

Efficient waste management systems minimize textile waste, water runoff, and carbon emissions.
Keywords: sustainable fashion waste management, zero waste garment production

Low Chemical Use

Our dyes and finishes use minimal to zero harmful chemicals, protecting water sources and worker health.
Keywords: low chemical fashion, eco-safe garment production

Renewable Energy Usage

Our partner factories operate partially or fully on solar power to reduce dependence on fossil fuels.
Keywords: solar-powered factories, renewable energy fashion

Transparency

Every step of our supply chain — from yarn to final stitch — is open for you to see via our garment QR system.
Keywords: transparent fashion brands, see-through supply chain, ethical fashion transparency

Traceability (Textile Mills, Yarn, Raw Materials)

Track every material to its source. We list mill info, yarn origin, and processing units for complete traceability.
Keywords: traceable fashion, yarn source transparency, garment traceability India

Circularity

We promote garment recycling, resale, and repurposing. Check our circular fashion initiative to know how your clothes can live longer.
Keywords: circular clothing, sustainable wardrobe, eco-conscious consumer

 

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