Greater Good Mission
We’re Here for You Too
Greater Good is a fashion brand but our main intent is the message we wish to spread to you.
We encourage our consumers as well as our supply chain to embrace their truest self, to take inspiration and be a part of nature, to use and not abuse the blessed resources provided to us by Mother Nature herself.
The Greater Good Community has been established in order to take this mission forward. It needs your support – Join us Today, You are the Greater Good
Wear Better, Spend Better, Breather Better, Feel Better!
Our Mission
- To craft fashion that blends timeless design with mindful practices, creating pieces that are stylish, versatile, and rooted in sustainability.
- To champion planet-positive choices by using certified plant-based fabrics, azo-free dyes, and zero-waste processes, reducing our collective ecological footprint.
- To empower local artisans and communities in India, fostering inclusivity and building a transparent, ethical supply chain.
- To inspire a lifestyle of mindful living where every choice—big or small—reflects care for the planet, people, and future generations.
- To make sustainability personal, elegant, and enjoyable, proving that conscious living is not just impactful but also effortless and fun.
Our Vision
Fashion as a celebration of sustainability, creativity, and connection—between people, nature, and purpose. Greatergood envisions a world where style and sustainability coexist and empower individuals to embrace their truest selves while protecting and nurturing the planet we call home.
Our Values
Planet Positive: Protect What We Love
Earth is our first home—a place of beauty, inspiration, and life. Everything we do honors the planet by giving back more than we take, preserving its wonders for generations to come. When you choose Greatergood, you choose to cherish and protect the home we all share.
Connection Through Creation: Threads That Bind Us
Every garment tells a story—a story of hands that worked with love, of nature’s abundant gifts, and of your unique journey. Greatergood creates pieces that deepen the connection between you, the planet, and the people who bring your clothing to life.
Elegant Impact: Style That Speaks
What you wear is an extension of your values. With Greatergood, you wear your love for the planet, your pride in conscious living, and your belief in a future that’s both beautiful and kind. Every piece is a quiet revolution—a bold statement wrapped in elegance.
Joy in Every Choice: Sustainability Made Effortless
Doing good shouldn’t feel like a burden—it is a celebration. From planting seed paper to wearing timeless, versatile designs, every decision is a joyful step toward a brighter, greener future. With Greatergood, sustainability is a lifestyle.
Empowering Change: Be the Ripple
Change begins with a single choice. Greatergood empowers you to be the spark that inspires others, proving that small actions—like choosing thoughtful fashion—can create a ripple of transformation. Together, we are part of something bigger, something greater.
Planet Positive: Protect What We Love
Earth is our first home—a place of beauty, inspiration, and life. Everything we do honors the planet by giving back more than we take, preserving its wonders for generations to come. When you choose Greatergood, you choose to cherish and protect the home we all share.
Ethical Practices
Greater Good is strongly against fashion malpractices and uses principles of morality, being fair and right to all. We respect all races and genders, treating our entire supply chain fairly and rightly.Our supply chain is transparent, ethical and our slow fashion suppliers are based in India. Our garments are hand-made by skilled craftsmen and machinists.
Packaging
Greater Good uses a zero waste approach in every step of our process. For our packaging we strongly use and encourage our consumers to reuse every layer.
We have invested in seed paper packaging so that you can further plant it and invest in a green future with us.The cloth covering is made of leftover fabrics from our production process to avoid them from ending up in the landfill.This covering can be reused to store and keep your garment cool and protect it.
Our mailers are made of corn starch, is completely compostable. Seed paper is our way to encourage you to be a part of The Greater Good.
Planting instructions:
-Plant your seed paper in the evening
– Sprinkle some water on to seed paper to make it wet before planting
– Make sure the pot has soil
Tear the seed paper into smaller pieces and scatter them throughout the pot (don’t plant too deep)
– Lightly cover with soil on top water as required
– Can use natural fertilizer or homemade compost for bloom
Send us an image of your Greater Good Plant and reap the benefits away
Cheers to a better future!
Fabrics
Use plant based vegan, cruelty free protein based and completely organic fabrics free from any harsh chemicals keeping in mind to only benefit nature and living organisms. All our fabrics are completely biodegradable and renewable in nature, releasing least carbon emissions and pollution and most importantly being skin safe and non irritating while protecting from harmful UV rays and other harmful substances to keep the body cool and enhance quality of life.None of our fabrics contain pesticides, synthetic fertilisers and other toxic substances. All our fabrics and construction process is very detail oriented, to stay with you for a long period of time.Higher durability, more quality, less waste.
Check out our blog section to learn more on these beautiful fabrics.
Dyes and Prints
- We use azofree and natural dyes for all our fabrics. Azodyes contain one or more azo groups and constitute to the most important class of synthetic colouring matter, that is about 70%.It's nature does not allow it to break down during the disposal process, that's why we choose to work with azo free dyes, they are not only skin safe for adults but also the best for children besides being eco friendly too.
- Natural dye has been practised all around the world since a long period of time It is biodegradable and renewable in nature. These dyes are very nature centric as the pigments are extracted from roots, barks, leaves, flowers, fruit, seeds and contain colourants like tannin, flavonoids etc.This unpredictability gives the garments a unique and soothing look. Natural dyes are safe for skin and do not leave any hazardous and toxic chemicals that are later absorbed by the body. Some natural dyes also enhance with age.
- Eco printing is a natural process of dyeing fabrics and creating unique designs using leaves and flowers by carefully placing them upon the fabric and tightly wrapping them, boiling them together for transfer of natural pigment and the intricate structure upon the fabric.The design depends on the structure and nature of leaves or flowers and the fabric.We use this technique to respect both leaves and fabric and truly captures the essence of nature.Such natural dyes gives all of our garments a unique touch of nature